The Business of iPhone App Development: Making and Marketing Apps that Succeed |  | Authors: Dave Wooldridge, Michael Schneider
Publisher: Apress
Category: Book
List Price: $29.99
Buy New: $18.39
as of 7/30/2010 01:49 CDT details
You Save: $11.60 (39%)
New (26) Used (9) from $13.97
Seller: highqualitybks
Rating:  5 reviews
Media: Paperback
Edition: 1
Pages: 408
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.2 x 7.5 x 0.9
ISBN: 1430227338
Dewey Decimal Number: 005.1
EAN: 9781430227335
Availability: Usually ships in 1-2 business days
| |
| Features:
| • | ISBN13: 9781430227335 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
|
| Also Available In:
|
| Similar Items:
| |
| Editorial Reviews:
Product Description
The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you'll learn - Transform your iPhone app into a powerful marketing tool with easy-to-use concepts and code examples.
- Analyze your ideas, research the competition, and identify your audience to evaluate sales potential.
- Protect your business and intellectual property and avoid potential legal hassles.
- Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes an extensive chapter on tapping into the Store Kit API.
- Build synergy with in-app cross-promotion and social networking.
- Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution.
- Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iPhone app.
- Successfully navigate the App Store submission process.
- Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways.
Who this books is for This book is for any developer looking to build a successful business selling iPhone and iPod touch apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from http://iphonebusinessbook.com/
|
| Customer Reviews:
Much-needed, comprehensive insight into the business of mobile March 3, 2010
Ron Diamond (Los Angeles, CA)
6 out of 6 found this review helpful
In order to get a jump on this a few weeks ahead of print, I got the e-book version direct from Apress.
And what a treasure trove of great ideas & resources it is! Anyone interested in the business side of doing iPhone apps (and indeed, mobile apps in general) will find a lot of valuable info here.
In fact, this has to be one of the most comprehensive surveys of information & hard-won wisdom in the entire mobile sector (and much of this knowledge could certainly be applied to other platforms as well).
The author(s) cover an array of different topics, including:
- doing effective market research
- a great section on intellectual property and legal issues
- user interface design tips
- pricing strategies and case studies of different business models
- methods of distribution
- how to write an effective press release
- savvy marketing via web, blogs, Facebook, Twitter, et al
- and more ...
Moreover, they've have mapped out the chapters to correspond very logically into Planning / Development / Release phases ... and most importantly, the content consistently exudes experience and insight.
So, bottom line: I'd say this title is a no-brainer for anyone serious about doing business in the still-nascent -- and largely uncharted -- mobile space.
And as for me, I'm especially looking forward to perusing this little gem even more ... on my shiny new iPad. :)
Sweet!
~~~
Apress has created a number of great titles in just the past year or so, and if this is any indication of what's to come, they'll continue to be a preferred vendor for this kind of informative content.
The only iPhone Marketing book you will need! April 1, 2010
Laurence Koret (New York, NY)
3 out of 3 found this review helpful
If you are like me, learning about the world of iPhone programming is an ongoing quest. I have been through numerous texts, and sadly, quite a few have fallen by the wayside. The good news is I think I've found the best book on this subject so far: The Business of iPhone App Development: Making and Marketing Apps that Succeed by Dave Wooldridge published by Apress.
Don't look for the usual line-by-line code how-to. There are plenty of sources out there for this kind of thing. This book has some very useful bits of programming advice and sections of code, that I totally intend to use. Wooldridge knows his stuff, but the vast majority of his ideas cover marketing and how to position the Apps you make. You can man-up and make the juiciest app computing has ever known, but honestly - do you know how to get it out there? Beat the competition? Have foursquare rate you "King of the Lab?" No? Yeah, my point exactly. The only other book out there on the market covering this territory is Starting an iPhone Application Business For Dummies Yeah, Dummies. Mr. Wooldridge's book is vastly superior.
Wooldridge gave me the useful intel right from Chapter 1. Here's a little nugget we all cannot do without: The book recommends to set-up your iTunes Connect Contract with Apple, even before your App is completed. If this isn't done Apple will not be able to pay you. Even though my App is not completed yet, I went ahead and did this step. I have high hopes for my little brainchild and so should you.
He gives absolutely priceless advice about naming your app. I won't give it away, but let's just say that any app named supercalifraglisticexpialidocious is doomed to the dustbin of app history
Free agents need to know their way around the business law pertaining to app development and the myriad ramifications involved the process including pricing. To charge or not to charge? That is the question. Wooldridge out of the kindness of his heart takes you there, and in-depth too. These chapters are survival manuals for working with freelance contractors and also companies outside your own.
Test accounts and the all important Submissions process are given a thorough run down before he introduces you to the world of marketing and buzz. Twitter and Facebook are discussed as well as creating an appealing website that will be viewable on a iPhone. Also, discussed are more traditional means such as email marketing using Constant Contact.
The Business of iPhone App Development: Making and Marketing Apps that Succeed Hey, I've got my copy. And I'm ahead of you on line. Now go get yours!
We highly recommend the book! May 24, 2010
Marco B. Miros
1 out of 1 found this review helpful
This book is a great read.
We as a company develop iPhone apps and we find that the information presented in this book is both informative and complete. The steps needed to get your application published and everything that leads to it are in this book. This has been a great tool for one of our new developers - a training material. It is full of information that would have taken a lot of time for any of our employees to impart on him. An absolute steal as far as the ROI is concerned.
Also, our apps are made for purpose of selling, but I really like the emphasis that Dave Wooldridge and Michael Schneider have placed on how to use applications as a marketing tool to get to additional sales. Just brilliant! We highly recommend the book!
pretty darn good May 23, 2010
Bruce C. Mitchell (seattle, wa USA)
covers territory that not covered by apple and generally difficult or impossible to find elsewhere- to my knowledge
Wow...what a book... March 16, 2010
Anthony G. Cyphers
1 out of 4 found this review helpful
With no prior knowledge of the App Store, after flipping through and hitting only the high points, I already feel prepped for App Store glory.
|
|
|
|
